What is a facial serum?
Serums are highly active, concentrated products designed to deliver a specific effect or address a specific skin concern (e.g. anti-aging, hydration, skin concerns, etc.). They typically act as a supplement that enhances, improves, and replenishes the skin's metabolism with essential nutrients.
These products are designed for effective skin care, suitable for facial massages. They are highly concentrated, meaning they contain a much higher concentration of active ingredients than creams or emulsions. It is worth noting that serums usually contain relatively few ingredients - about 3-10, compared to creams or shampoos, which often contain more than 20 ingredients. However, the concentration of ingredients in serums is higher than in other products, which reflects their greater effectiveness and, accordingly, a higher price.
Types of serums and choosing the best serum
Water-based serums
Water-based serums do not contain any oil components and are mainly composed of water or water-based extracts. These products are designed to intensely moisturize the skin. They must be followed by a cream or emulsion to ensure moisture protection, as water-based serums alone cannot effectively retain active ingredients due to the impermeability of oils. This ensures long-lasting hydration and the effectiveness of the active ingredients.
Water-based formulas with additional ingredients
These serums contain a high water content, but also contain small amounts of non-aqueous components such as oils, glycerin, panthenol or sorbitol. They provide intense hydration and a protective layer that prevents the water and active ingredients from completely evaporating. Although it is recommended to use a cream or emulsion afterwards for better sealing, this is not mandatory, especially for oily skin types.
Oil-based serums
Oil-based serums are an alternative to creams or emulsions and have a heavier consistency. Some individuals prefer pure oils to creams, but it is important to remember that nourishment without hydration is insufficient. Hydration always comes first. Therefore, when using an oil serum solely for nourishment purposes, it is recommended to use a moisturizing product beforehand, such as a toner or, preferably, an intensely moisturizing serum, such as one containing hyaluronic acid.
Choosing the right serum
When choosing a serum, it is very important to understand your skin's specific needs and concerns and choose the appropriate serum accordingly.
When to start using serums?
Typically, young and healthy skin can maintain its moisture balance and necessary nutrients with regular use of skin care products until around the age of 24-25. However, in some cases, such as after a vacation, sun exposure or treatment of various skin diseases, additional help may be needed to restore greater moisture, which is why serums are an active tool.
From around the age of 28-32, signs of slowed skin metabolism and reduced production of essential skin nutrients become apparent. Therefore, from this age onwards, it is recommended to regularly moisturize the skin and supplement it with serums to ensure that the skin is properly supplied.
Hyaluronic acid serums with vitamin C
Both hyaluronic serums are designed to reduce skin dehydration and restore moisture to the deeper layers of the skin. Dehydration is not a skin type, but a condition that can affect any skin type, including dry, normal, oily, or combination skin. Some serums contain two sizes of hyaluronic molecules - one that penetrates deep into the skin to attract and retain moisture, while the other replenishes moisture on the skin's surface.
Which serum to choose?
Serum with gold particles "Cleopatra" 
The water-based serum is suitable for all skin types, especially recommended for dry, sensitive or tired skin thanks to additional soothing ingredients such as aloe vera and panthenol. Ideal for providing comfort, moisture and balance to the skin. Vitamin C stimulates # collagen synthesis, making it an excellent choice for quick and effective skin repair, for example after sun exposure or vacation.
Marine serum "Nefertiti" 
A water-based serum without additional nutrients, suitable for achieving a strong instant firming effect and fighting wrinkles. Recommended for oily or combination skin or those who want to immediately prevent wrinkles. Vitamin C together with hyaluronic acid stimulates collagen synthesis and improves the condition of skin capillaries.
Product link: 100 ml Moisturizing Face Serum with Vitamin C, Serum with Hyaluronic Acid, – Beauty Of Queen
QUESTIONS AND ANSWERS
Question 1: Can serums be used on all skin types?
A1: Yes, #serums can be used on all skin types. However, it is very important to choose the right serum based on your specific skin needs and concerns.
Question 2: At what age should you start using serums?
A2: Although young and healthy skin can maintain moisture balance until about 24-25 years of age, serums can be actively used from an earlier age, especially in cases where additional moisture restoration or treatment is needed.
Question 3: What are the benefits of using serums with hyaluronic acid and vitamin C?
A3: Serums with hyaluronic acid and vitamin C help reduce skin dehydration, restore moisture, enhance collagen synthesis, improve skin elasticity and fight signs of aging, making them suitable for various skin types and problems.
Question 4: How to use Serums?
A4: You can find out in this article:
https://beautyofqueen.com/blogs/news/how-to-use-skin-serums-correctly